In today’s booming prepared food industry, more and more companies are entering the market, hoping to claim a share of the sizable opportunity. However, behind this prosperity lie bottlenecks and challenges that cannot be ignored. This article delves into the critical obstacles faced by prepared food companies in their development journey. 1. Difficulty in Breaking Through Product Innovation One of the main bottlenecks in the development of prepared food companies is the challenge of product innovation. As market competition intensifies, basic frozen food no longer captures consumer interest. Consumers are increasingly concerned about “nutrition” and “health.” Yet, finding ways to