Establishing a benchmark for Cantonese pre-prepared food requires building a unique brand and product that attracts and retains consumers through a distinctive experience. This article explores how to stand out in the highly competitive pre-prepared food market by examining product positioning, market strategy, technological innovation, and brand culture. 1. Accurate Product Positioning: Targeting the Core Consumer Group Cantonese cuisine is known for its light and fresh flavors, with an emphasis on fresh ingredients and delicate textures. To achieve a standout position, pre-prepared food companies should emphasize authenticity and a high degree of flavor preservation. By targeting young consumers who seek
What Should Be Considered in Cantonese Pre-prepared Dishes OEM?
With the rapid expansion of the market for Cantonese pre-prepared dishes, the OEM (Original Equipment Manufacturer) model has become an essential way for many brands to grow their business. However, successfully achieving OEM cooperation and launching market-leading products requires attention to several key aspects. This article will provide detailed guidance on what to consider during the OEM process for Cantonese pre-prepared dishes. 1. Clarify Product Positioning and Market Demand Before starting OEM cooperation, it is important to clarify the product’s market positioning and target customer groups. Understanding market demand and consumer preferences helps in defining the specific requirements for taste,