In recent years, as the pre-prepared food market has grown, more and more consumers are focusing on the safety and healthiness of these products. The issue of preservatives has become a central topic of discussion. Many people have doubts about pre-prepared foods, worrying that they contain too many preservatives that could negatively impact their health. So, if pre-prepared foods clearly stated they contained no preservatives, would you eat them? This article will explore the market potential of preservative-free pre-prepared foods and their appeal to consumers from several angles. 1. Consumers’ Focus on Healthy Eating Nowadays, as living standards improve, people’s