The prepared food industry has seen rapid growth in recent years, with competition intensifying. As consumers’ demand for convenient meals increases, the market potential for prepared foods continues to expand, attracting countless brands. However, in such a fast-developing industry, how can one stand out and become a leading brand? This article explores the path to industry leadership from the perspectives of brand strategy, product innovation, marketing, and supply chain management. 1. Build a Unique Brand Positioning To succeed in a highly competitive market, the first step is to define your brand’s unique positioning. The prepared food industry often faces product