In recent years, China’s pre-made dishes industry has flourished rapidly, not only making significant strides domestically but also actively exploring international markets across six continents, excluding Antarctica. With the global pre-made dishes market projected to reach over $500 billion, Chinese enterprises are embracing new strategies to embark on a grand journey of culinary diplomacy. Asia: Capitalizing on Proximity Asia stands as the largest market for pre-made dishes globally, accounting for 66% of the total market share. This dominance is attributed to Asia’s massive economic scale and population, as well as similar culinary cultures. For Chinese pre-made dish enterprises, Asia is