Pre-prepared food is rapidly transforming from a convenient solution to an integral part of people’s lives. As the industry scales toward a billion-dollar market, its future landscape will be defined by three key trends: ecosystem competition, technology-driven transformation, and the dual empowerment of brand and culture. Trend 1: From Product Competition to Ecosystem Competition The early days of the pre-prepared food industry were marked by product-focused battles: whose dishes were tastier and cheaper? In the future, competition will shift from individual products to integrated ecosystems. Insight: Future winners will be those who can unite the supply chain into a cohesive

The pre-prepared food industry is growing at an unprecedented pace, becoming a market worth billions. Transitioning from a “kitchen helper” to an essential part of people’s lifestyle, the industry is redefining itself. To rise above the competition and become a leading enterprise, companies need to focus on five key areas: product innovation, supply chain construction, brand building, business model innovation, and industry empowerment. 1. Product Innovation: Creating Irreplaceable Core Products To lead the market, companies need to offer blockbuster products that not only meet consumer demands but also feature unique characteristics that are hard for competitors to replicate. For example, a product