In recent years, as the globalization of the food industry accelerates, pre-prepared dishes are not only flourishing in the domestic market but also rapidly expanding overseas. However, to successfully introduce pre-prepared dishes into international markets, companies face unique challenges. In this article, we will explore innovative strategies for the overseas expansion of pre-prepared dishes and offer forward-thinking ideas for the journey. 1. Market Research and Localization: Tailoring to Local Preferences A successful overseas expansion of pre-prepared dishes relies on in-depth research of the target market. Consumers in different countries and regions have specific preferences in terms of ingredients, taste, and

Cantonese cuisine, renowned for its fresh, delicate, and diverse flavors, is celebrated worldwide. With the accelerated pace of modern life, Cantonese pre-prepared dishes meet the dual needs of consumers for both taste and convenience. However, to transform Cantonese pre-prepared dishes from a mere product to a widely recognized brand, the path to branding requires innovation, claiming a unique position in the market and the minds of consumers. This article explores fresh strategies for branding Cantonese pre-prepared dishes, helping Cantonese cuisine move beyond regional boundaries to become an essential part of the global culinary scene. 1. Promoting the “Cantonese Lifestyle” Brand: