In today’s booming prepared food industry, more and more companies are entering the market, hoping to claim a share of the sizable opportunity. However, behind this prosperity lie bottlenecks and challenges that cannot be ignored. This article delves into the critical obstacles faced by prepared food companies in their development journey. 1. Difficulty in Breaking Through Product Innovation One of the main bottlenecks in the development of prepared food companies is the challenge of product innovation. As market competition intensifies, basic frozen food no longer captures consumer interest. Consumers are increasingly concerned about “nutrition” and “health.” Yet, finding ways to
Prepared Food+: How to Enrich the Future Dining Table?
In a fast-paced lifestyle fueled by consumer upgrades, prepared food is no longer simply “convenience food.” Instead, it has become a vital component of the “dining economy.” With the rise of the “Prepared Food+” concept, this industry is evolving from “eating fast” to “eating well” and “eating diversely.” But how can “Prepared Food+” reach new heights and make prepared food even more attractive? This article delves into how prepared foods can permeate more areas, ultimately becoming a core element on the future dining table. 1. Prepared Food + Health and Wellness: Combining Convenience with Health Health is a key focus