In recent years, China’s pre-made dishes industry has flourished rapidly, not only making significant strides domestically but also actively exploring international markets across six continents, excluding Antarctica. With the global pre-made dishes market projected to reach over $500 billion, Chinese enterprises are embracing new strategies to embark on a grand journey of culinary diplomacy. Asia: Capitalizing on Proximity Asia stands as the largest market for pre-made dishes globally, accounting for 66% of the total market share. This dominance is attributed to Asia’s massive economic scale and population, as well as similar culinary cultures. For Chinese pre-made dish enterprises, Asia is
2024: Reshaping and New Opportunities in the Pre-made Dishes Industry
The year 2024 marks a period of redefinition and renewed recognition for the pre-made dishes industry. This year, the industry faced food safety crises, policy re-regulations, and shifts in market dynamics, sounding alarms for its development while also bringing forth new opportunities. Food Safety Warnings Resurface During the 2024 “315” Consumer Rights Day broadcast, certain enterprises were exposed for using substandard meat products in pre-made dishes, notably affecting consumer trust and prompting the industry to reassess its food safety standards. Policy Guidance and Industry Standard Upgrades In March, six departments jointly issued the “Notice on Strengthening Food Safety Supervision of